MEET THE TEAM
DeAnna Scott
GLOBAL RETAIL EXECUTIVE & CEO
DeAnna Scott currently serves as President and CEO of Naked&Famous Consulting, LLC., a business she established in February 2016, based out of Belleair, Florida.
She utilizes her over 30 years of experience in the fashion retail and consumer goods industries to advise her current client base which includes start-up brands, international brands, and celebrity brands as well as multi-billion dollar retailers. These companies provide a wide range of categories in women's, men's, kid's and home industries at all price levels.
She leads a team of 7 associates, as needed, who specialize in research, design, creative, financial planning and more. Together they offer up an additional 150+ years of relevant experience. DeAnna and team has developed strong partnerships around the world, particularly in USA, China, India, Taiwan, Vietnam and Cambodia.
Prior to this, DeAnna was the Divisional General Manager of Nordstrom from 2013 until 2016. She was second to the President with full profit and loss responsibility for all brand management, product development, merchandising, planning, design, sourcing, production, and INNOVATION.
DeAnna began her career in 1985 which includes merchandising positions of increased responsibility including Divisional Merchandise Manager, Corporate Officer and Vice President in a wide variety of categories at Macy’s, BCBG, TJMaxx and Ross Stores.
Anchored in creativity, DeAnna is an innovative leader, ‘gut merchant’ and brand maker.
Over the years, DeAnna has worked tirelessly to develop an unrivaled industry expertise with time spent in department stores, off-price sector, vertical specialty stores and wholesale businesses.
Specialties:
Brand Management
Merchandising
Product Development
Strategy Execution
Creative Solutions
Supply Chain
Assortment Planning
Financial & Merchandise Planning
Negotiating
Continuous Improvement
P&L Budgeting & Forecasting
Within her various leadership roles, she is known for executing effective growth strategies, strengthening brand recognition and bolstering profits for her portfolio of retailers and brands.
In her personal time, DeAnna also volunteers as an executive mentor and coach to Everwise, helping to guide our next generation of great leaders.
OUR COLLECTIVE
We surround ourselves with experts, exactly when you need them. Our collective network extends across Creative, Research, Design, Operations and Finance and more. Together we offer up an additional 150+ years of relevant experience. DeAnna and her team are always available for International and U.S. travel as needed.
